The Forcing Function
Skill pack · for account executives · Oct 2026

Every deal has a forcing function. These skills find it first.

Five skills, one discipline. Your accounts, transcripts and deal notes go in. Prep sheets, call scores, deal diagnoses, prospecting plans and business cases come out, all built around the one question that decides whether a deal is real: what is forcing this buyer to act?

Claude skillsChatGPT projectsAny LLM that reads markdown
0
skills, one for every stage of the deal4
0
dimensions every discovery call is scored on4
0
MEDDPICC fields rated with a quote behind each4
0
numbers filled in with a guess. A blank ships as [VERIFY]4
$0
one time, for all five, on every deal you work
01
The problem

Your LLM will help you sell. Enthusiastically. Wrong.

WHAT YOU GET TODAY

The same prep sheet for every account.

A follow-up that summarizes the call the buyer just sat through. A business case with numbers nobody said out loud. The model is not the problem. Nobody told it what a real deal looks like.

THE MISSING LAYER

No forcing function, no deal.

Every skill in the pack checks first whether something is making the status quo unacceptable to the buyer. If nothing is, it says so. A deal with no forcing function is a conversation, whatever the CRM stage says.

THE SECOND RULE

Quote it, or flag it.

A buyer number is quoted with the speaker and the date. A projection cites a range you verified. Anything else ships as [VERIFY] with the exact question that closes it. A blank is a finding. A guess is a liability.

Before

Which accounts have pressure?

Pipeline Build ranks the list before a word of copy gets written.

The call

Can I prove it on the call?

Discovery Prep walks in with a hypothesis. Discovery Score grades whether you tested it.

The deal

Is the yes in the room?

Deal Review rates all eight fields and maps five tiers of the committee.

The case

Will the number survive the CFO?

Business Case ships only figures someone said or you can source.

Five skills that point at the same question.
02
What is in the pack

Five skills. Watch each one run.

All five $235$127

Each skill takes your real inputs and refuses to fill a blank with a guess. Open any card to see a full sample output on a fictional account.

01 · Pipeline Build$47

Rank the list by pressure.

Three pains per account, cost of inaction with the math shown, a committee map with every contact labeled Verified or Unverified, and the Day 1 email.

In: a target account list
Out: a ranked week of outreach
See a sample
02 · Discovery Prep$47

Walk in with a hypothesis.

The forcing function to test, a three-level pain map for the person in the chair, every question in Waterfall and Pivot form, and a timed call flow.

In: account, person, research
Out: one page, timed to the minute
See a sample
03 · Discovery Score$47

Fix one pattern per call.

A 100-point score with a quote behind every mark, the one habit costing you the most, the exact words for each pivotal moment, and the recap the buyer forwards to their boss.

In: a transcript
Out: score, pattern, replay, recap
See a sample
04 · Deal Review$47

Find the gap before your manager does.

Forcing function confirmed, assumed or absent. Eight MEDDPICC fields with evidence. Five committee tiers. The stage it belongs in. Plays with owners and dates.

In: everything on one deal
Out: the diagnosis and the plan
See a sample
05 · Business Case$47

Hand finance a page they can trace.

A one-page Economic Impact Statement where every number is quoted from the buyer or cited from your verified ranges, cost of inaction as a monthly figure, and every missing input listed with the question that closes it.

In: transcripts and the Economic Buyer's name
Out: one page that survives the CFO
See a sample
Buy once. Upload once. Use it on every deal you work.
03
Discovery Score, on one call

Ask. Stop. Count to ten. Then let them talk.

Sample score · one 31-minute discovery call5
0
out of 100. Every mark has a quote from the transcript behind it.
Pain depth
8
Forcing function
7
Quantification
5
Silence
3
Pivot
4
Pitch timing
9
Committee
5
Talk ratio
6
Next step
8
Forwardable
6
The one pattern

You filled the silence four times.

At 06:12 you asked about budget, then added "or is that still being figured out" before she could answer. She took the out. Same shape at 14:40 and 19:05. Each vague answer came from the escape hatch you built into the question.

NEXT TIME, 06:12
"Has funding been allocated for this?"
[stop. count to ten.]
IF THE ANSWER IS FLUFFY
"Is the budget a real line item, or approved in principle?"

One pattern per call, not twelve. The earliest one wins, because it compounds.

The score is a mirror. The pattern is the fix.
04
Deal Review

Deals stall when the person who says yes has never been in the room.

Sample review · Northgate, Oct 145

Forcing function: confirmed.

"If the audit lands in Q1 with this backlog, it's my name on it." VP Claims Operations, Oct 14.

MetricsStrong
Economic BuyerModerate
Decision CriteriaModerate
Decision ProcessGap
Paper ProcessGap
Identified PainStrong
ChampionModerate
CompetitionGap

The CFO has never attended, so Economic Buyer can't rate above Moderate, whatever the champion says. CRM says stage 4. The evidence says stage 2.

Fewer than two tiers engaged is single-threaded. The review says so first.
05
Business Case

Two kinds of numbers. The buyer's and yours. There is no third kind.

Every line traces to a person or a source5
BACKLOG CARRY
11,000 open cases (VP Claims, 10/3)
x $14 holding cost per case per month (CFO, 10/9)
= $154,000 a month

RECOVERABLE SHARE
[VERIFY] no verified range in your context file
What the generic version writes

"Industry benchmarks suggest a 30 percent backlog reduction is achievable, which would save roughly $500K annually."

No speaker. No source. No arithmetic. The word "suggest" doing the work of a citation. This is the sentence that loses the deal in the CFO's office.

A blank is a finding. A guess is a liability.
06
Where this came from

Built inside two sales orgs. On top of carrying a number.

Eighteen months building the AI operating system for a healthcare technology sales org from scratch. Adopted across five departments without a mandate. A diagnostic built with the VP of Sales Ops surfaced $13.3M in stalled pipeline.

Then a second build at a workforce automation company, where the same discipline had to work for a different product, buyer and vertical. This pack is the parts that survived the move.

None of it was built by someone watching sales from the outside. All of it was built by the person running the calls.

0
production agents1
0
skills shipped, 4 open sourced1
$0M
stalled pipeline surfaced2
0
departments adopted it, no mandate1
0%
less time on account research3
Built by the person running the calls.
07
Install

Twenty minutes. Then it is yours.

01

Fill in one file.

ff-context.md. What you sell, who buys it, the numbers you are allowed to say, the words you never say. Every skill reads it first. This is the step people skip and then wonder why the output is generic.

02

Upload the folder.

Claude: add it to a Project or install the five skills. ChatGPT: a Project or a custom GPT. Anything else: paste the skill and the context file at the top of the chat. No logins, no platform.

03

Say the trigger.

"Prep me for my call with Dana at Northgate." "Score this call." "Review the Northgate deal." "Build my plan for this list." "Build the business case."

Yes. The skills are plain text files. Add them to a Project or a custom GPT. They were written and tested in Claude first, and the Claude install is the smoothest.

No. The skills run it and show their work. Most people learn it by reading the outputs for two weeks.

No. That is the point. Anything not quoted from your buyer or cited from your context file ships as [VERIFY] with the exact question that closes it.

It uses whatever is connected in your AI tool. Where nothing is, it labels contacts Unverified and tells you. It never pretends to have looked something up.

No. It assumes you can run a call. It makes sure the call, the follow-up, the review and the case all point at the same question.

Edit one file. Every skill reads it at the start of every run.

The pack

Five skills for the price of under three.

$235$127
One time · every deal you ever work
  • Pipeline Build$47
  • Discovery Prep$47
  • Discovery Score$47
  • Deal Review$47
  • Business Case$47
  • Context file, README, install guideIncluded
Get the pack
Plain text files. No account to create. Works in Claude, ChatGPT and any model that reads markdown.
The Forcing Function · Dallas Andrews · Richardson, TX · press S for sourcesdallasandrews.devLinkedInGitHub